Monthly Archives: July 2012

Declassified client story: The PR “Backdoor”

Reconsidering How to Approach Your Target Audience with PR Today more than ever, C-level executives and entrepreneurs are using a combination of technology platforms and traditional sales and marketing teams to help drive new business. The goal, as it always … Continue reading

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Is Your Client Linked into the Blogosphere?

In today’s digital age, it’s evident how powerful bloggers can be. Evolving from digital diaries to a new popular medium of news and information, influential bloggers have been known to sway political, religious, and personal beliefs. Though it has taken … Continue reading

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8 Tips to Make the Most of Your SMB PR Program

Rather than bore everyone with a long and overly-complex blog about the dynamics of PR and how it helped long-term client Vivisimo get acquired by IBM, I instead decided to post 8 suggestions that CEO’s of SMB operations should consider … Continue reading

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